The problem for Anheuser in the U.S. is not only that the beer market is relatively mature, but also that its volumes are declining at a faster rate than the overall industry. The brewer has a massive 46.4% market share in this beer market, but this figure has fallen little by little each sequential year from 48.86% in 2009. Anheuser?s sales-to-retailers growth has either been lower than that of the overall industry, or the decline in volumes has been worse compared to the overall industry.
The problem for Anheuser in the U.S. is not only that the beer market is relatively mature, but also that its volumes are declining at a faster rate than the overall industry. The brewer has a massive 46.4% market share in this beer market, but this figure has fallen little by little each sequential year from 48.86% in 2009. Anheuser?s sales-to-retailers growth has either been lower than that of the overall industry, or the decline in volumes has been worse compared to the overall industry.
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